The first few shots show a group of friends talking, with a clock at the bottom of the screen to show the viewer the time. I was not as keen on the first few opening shots of the people talking, but I like the way the lead singer is first introduced with a girl he is presumed to be dating. The band is then shown walking in. This is a similar introduction to that of our own video.
Jump cuts are then used along with fast cuts to keep the viewer hooked. The video then switches between narrative and band performance. Fast cuts and fast zooms during the band performance shots help to put the focus on the band and make them seem interesting, thanks to the fast paced editing.
The narrative consitantley keeps the theme of the time been shown at the bottom of the screen. this helps give the viewer a sence of the time span of the video and makes the narrative feel almost drama like - keeping their attention and engaging with them more.
The band are all shown to be wearing steriotypical clothing associated to the rock genre. This helps the target audience, who would listen to that type of music and possibly dress in a similar way to relate to them.
The band performance and narrative are both set at night time (As is our video). Flames are burning behind the band whilst they perform. This creates an impressive image for the viewer, as the orange burning flames surrounded by black stand out and signify power, which makes the band look more important.
The use of the singer on the phone during the parts of the song with shouting is clever as it means the narrative can continue, and the singer has an excuse to shout along with the lyrics whilst the narrative is being shown. A split screen is included at this time to show who he is on the phone to, which is a good peice of editing. He is on the phone to an attrative woman, showing that women are sexualised in this video. This may be because the video may be aimed at men.
Shortly after this a multi screen, with around ten different squares is shown, each with what character from the narrative is doing. This is a clever way of keeping the viewer informed with what is going on.
As the song slows down, so does the editing. When the song speeds up again the editing does also.
During the solo the band performance is more prominant than the narrative, as this is the band's chance to show off!
A focus pull is nicely used to fit with the level of the music rising.
The mood of the narrative improves towards the end, suggesting there has been a problem and then a resolution. This is an equilibrium. This makes the narrative almost like a sit com. This is why the narrative is so effective in this video at keeping the viewer's attention.
I feel that our music video has definately been inspired by this one.
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