There is a cinematic opening with a cinematic establishing shot. If it were not for the fact you knew you were veiwing a music video you would think that you are watching a film.
A hue is used to help create this feel. The band performance and the narrative are interlinked, with the narrative taking place around the band as they perform. The focus is on the lead singer, Jocoby Shaddix.
There is an intro before music kicks in with a man pouring petrol. The viewer is instantly intrested...why is he doing this? It is to set up introduce the narrative and emphasise the story line.
Chaiscuro lighting is used at the start of the video, this is juxtapositioned by fire later on.
The cuts are slow before music kicks in, but they speed up when it does. The increased speed of the editing if intoduced with a clever effect that sees the drum kit fly in infront of the drummer. Effects like this are interesting and gain and keep the audience's attention.
A hue is used to help create this feel. The band performance and the narrative are interlinked, with the narrative taking place around the band as they perform. The focus is on the lead singer, Jocoby Shaddix.
There is an intro before music kicks in with a man pouring petrol. The viewer is instantly intrested...why is he doing this? It is to set up introduce the narrative and emphasise the story line.
Chaiscuro lighting is used at the start of the video, this is juxtapositioned by fire later on.
The cuts are slow before music kicks in, but they speed up when it does. The increased speed of the editing if intoduced with a clever effect that sees the drum kit fly in infront of the drummer. Effects like this are interesting and gain and keep the audience's attention.
The video has a simple, yet effective Narrative. I found I was much more interested in this simple narrative than other music videos with complex stories. Keeping things simple can often be more effective than a deep storyline. The narrative even manages to relate to the name of the song - "Burn". This makes it even more captivating for the audience to watch.
Fast cuts are used consistantly throughout the video to keep the viewer watching.
Focus on different band members is shown through the video, although the main focus as mentioned earlier, is on the lead singer. The only time the focus changes from the lead singer, is during the solo where the camera focuses on the lead guitarist.
The camera judders and cuts with the heavy parts music. This emphasises important parts of the music such as the breakdown.
There are close ups on the petrol being poured, and the flame spreading helps to show the significance of these parts in the video. Slow motion is used to show the petrol throwing, and the music dips during the explosion. This has the same effect.
Special effects are used to show band on fire, provide interesting visuals for the audience. This also relates to the name of the song, "Burn".
A low angle is used to show the gory death at the end. Blood splashes at screen to shock the viewer and end on a powerful note.
I am extremely fond of this video, and feel inspired that a video can hold your attention so well with such a simplistic narrative!
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