Evaluation 2) How effective is the combination of your main product and ancillary texts?

2. How effective is the combination of your main product and ancillary texts? on Prezi

2. How effective is the combination of your main product and ancillary texts?
CD Covers

The CD cover design we created a while ago as an idea was first a basic drawing. We had to improve and re-mould this in PhotoShop changing the colour and background. All of the actors performing with instruments in the video are those of our band, Change Persona.

I wanted to design a cover that would signify all of the emotions included in our songs. The name of the album "It's only natural EP", is meant to show the emotions that humans feel, as our songs do. Love, anger, desire etc. We have a multi colour kalideoscope effect as the background of our cover. This is because each individual colour connotates each different emotion. Red for anger, blue for sadness, lack of emotions etc. The way all these colours are thrown together in a kaleidoscope effect shows how we can feel a mixture of all these different emotions at the same time. The songs also make the same points, meaning the cover, album name, and music are all interlinked with each other.

Audience members who may lack certain emotions in their lives may relate to this, and buy and listen to the album to fill this void. This relates to Richard Dyer's utopian solutions theory.

The skull in the middle is a logo for the band. When the audience sees this, they may recognise it as the band logo, a motif, making the product jump out of them from the shelves etc. The eye catching colours would also help to do this. Skulls are also seen as quite dark and are closely related to genres such as rock music. This may also help to tell the audience that this is a rock album. This "Look at me" approach to the cover also helps to promote the image of the band. It may suggest to the audience that the band is lively and attention grabbing, and promote a "Star image".

Advertisement

I created the advertisement using a photo from a band photoshoot. Once again I was gifted with material to use which we had gained through promoting the band long before our coursework was set.

I used photoshop to create the poster. I first created a black background. I put the picture at the top of the page, and blurred out the edges to make a header for the poster.

I then added the band logo and name of the tour on top of this layer over the picture. The name of the tour takes it's name from the title of the album. This helps viewers of the poster relate to it and instantly recognise the theme running through all of the different products. The song featured on the video is on the album, and the album name is in the tour title. The way the products are interlinked helps them to cross promote each other.

The skull next to the band logo appears again and is a motif as it appears in all of the different products.

I included a small advert to the right hand side of the poster to promote the album. There is a small image of the album cover and some text. This once again helps to interlink the products. Someone who buys a tour ticket may also buy an album because of the mini advert. The only people who would pay great attention to the poster are the fans, the target audience. This makes the placing of the advert highly significant as it will be viewed by those who it will appeal most to.
I then added the list of tour dates below. I ensured that the text was written in a font, colour and size that was easy to read, and would stand out from the background and attract the audience's attention.

When this was completed I added the methods to buy a ticket below the dates at the bottom of the poster. I changed the font so it would be easy for the reader to differentiate between the tour dates and the other information. I also added the ticketmaster logo as it's design fits with the house style of the poster, and it is also another way of purchasing tickets.