Evaluation 3) What have we Learnt from Audience Feedback

What have we Learnt from Audience Feedback on Prezi

Question 3: What Have We Learned From Your Audience Feedback?
Audience feedback is vital throughout the different stages of the production process because you can change certain things during our music video earlier rather than later, also we would not have to rush our production and put different effects in and end up with the effects being miss match and not turning it into a high quality grade.

A peer discussion about our music video drew me and my group to produce a different type of music to be different from the different genres in the class and hopefully appeal to teenage viewers how teenage life can be sometimes.

Our group started to develop our music video when we had a visit from Bevan, who we were luckily enough to have a discussion with. Bevan is a director and has helped out in the latest batman film "The Dark Knight". Bevan had a positive effect on our group by telling us to cut out some of our shots, and put more of the storyline in the actual music video, so the audience can get a feel of what is actually happening.

Next we were also luckily enough to get feedback from our teachers who are monitoring our blogs and videos very closely and make sure we complete our music videos by the deadline set.

My group have just received feedback from other members of the class about watching our music video the feedback on the good side was, "fast pace editing matched the clips well", "the good close up shots show the emotions of how the characters are feeling" although the final comment was talking about how slick and crisp our close up shots were, we also had a negative effect on the shots where one person said "dont like the shots from inside the car" which made us realise that even though our close up shots were good, we still had to think about where we shooting our shots from. Another positive comment we recieved was "Good use of narrative and band performance" but in exchange we recieved a negative comment suggesting "Narrative was hard to understand". Even though we recieved this comment the majourity of the class understood our narrative but maybe the people that said theydid not understand are into a different genre such as dance, hiphop, grime etc whereas our genre is punk/rock.

We gained a good insight into the opinions of our audience through our focus group, some of the views expressed were influenced due to the fact that we told our group before the viewing that we wished them to concentrate fully on the video, analysing it in detail to give us aspects within our music video to work on. As two of the students within our focus group are studying media studies themselves, their points made were more critical than the average target audience we would be aiming for, however this works in our favour allowing us to correct certain areas of the narrative or shots that are unclear and/or unsatisfactory.